Our Story
Digital Marketing for Canadian Law Firms
About 1UP Digital Marketing
A Small Senior Team, Working Directly With You
We are a Vancouver digital marketing agency working with Canadian law firms.
We work with firms of one to fifteen lawyers serving individuals and small businesses. Direct access to senior practitioners, no layers of account managers, and one firm per practice area per market.
We measure what matters: consultations booked and files signed, not impressions.
Our Journey
How We Got Here
1UP has worked in search, paid media and analytics for more than a decade. The legal practice grew out of that work, when firms kept asking the same question: where are our clients actually looking, and why are we not there?
Our Purpose
What We Care About
Our Mission
To help good firms grow by getting found where clients now search — Google, the map pack and AI assistants — and to be straight with you about what is working and what is not.
Our Values
We care, we lead, and we try to make a positive impact. 1UP is a member of 1% for the Planet, and we back our work with a satisfaction guarantee.
Meet Our Team
The People You Will Actually Work With
Julien Simon
Co-Founder — Growth & Client Success
Philip Caines
Co-Founder & CEO
Amir Heydari
Sr. SEO Specialist
Ready to Grow?
See Where Your Firm Stands
Book your 12-point visibility audit and see what clients see when they search for a lawyer.